Nov 14, 2018Fluid, Innovative, & Fun: How to keep your team relevant in a world of entertainment optionsFirst, read Chapter 11: Technology and Online Retailing. Then, check out the article, “NFL TV Ratings: Why People (Won’t) Watch.” The “one-clicks”: How has t...
Nov 8, 2018“Walk in like you own the stadium”: How facial recognition could enhance fan experience First, read Chapter 9: Managing the Sportscape. Then, read these articles: NEC’s NeoFace Technology Creates Unique Fan Experience and With Stadium Facial Rec...
Nov 1, 2018Are game promotions meeting sales and sponsorship goals or simply shifting attendance?Photo by Jamie Ramsey/https://ramsey.mlblogs.com/ First, read Chapter 8: Promotional Incentives for Sports and Entertainment. Then check out the article, “Th...
Oct 24, 2018The Chargers are winning – why are ticket prices $50?Photo credit L.A. Times Check out the article: Chargers’ low ticket prices for new stadium say something about their footing in L.A. We learned from Chapter ...
Oct 17, 2018Can marketing strategy help the Miami Marlins out of their misery?First, read Chapter 6: Foundations for Setting Ticket Prices. Check out the article here: Miami Marlins Barely Drew More Fans This Year Than Some AAA Teams O...
Oct 10, 2018How are sports clubs attracting and satisfying season ticket holders?Check out the article: Ticketing strategies that work What are the four deleterious effects of unused season tickets for a franchise? How have many of the te...
Oct 2, 2018As MLB attendance declines, data is here to help.Check out the article: “Field of digital dreams: Why MLB is betting its future on big data, Wi-Fi, apps, and AR.” While the MLB maintains the highest total a...
Oct 1, 2018Is your CRM team gathering the right type of fan data?Read the article here. The article focuses on many ways that MLB teams are using social CRM to get information out to fans and receive feedback about events,...
Sep 11, 2018Do the best MLB ballpark promotions increase fan loyalty?Check out the article here. Do you think a Star Wars night at the ballpark engages active fans, inactive fans or variety-seekers? Which other promotion might...
Aug 30, 2018Does the marketing work? Nissan and the Heisman HouseFirst, read Chapter 1 of Team Sports Marketing. Then, read the article here. The article states: This year’s Heisman House campaign will emphasize the automa...
Feb 10, 2017NFL and Technology—the “No Fun League” or “New Frontiers League”?Check out the articles here: http://www.zdnet.com/article/intels-drone-light-show-at-super-bowl-will-lead-to-more-business-use/ http://www.sporttechie.com/20...
Nov 10, 2016Chicago Cub success off the field: Moving the merchandiseCheck out the article here. 1. Why do fans like Dennis and Kathy spend so much time, money, energy – even giving up a night’s sleep – to obtain Cubs me...
Oct 14, 2016Suing season ticket holders?Some good questions to ask before suing season ticket holders Check out the article here. 1. Based on the model of league attendance and price setting (...
Sep 25, 2016New Rumpelstiltskin: Are data analysts in the sports world “spinning data into gold?”“The Top 4 Sports Tech Investments for 2017” Check out the article here. We see from the article that data tracking both on and off the field is “re-writing ...
Sep 8, 2016Could augmented reality apps like Pokemon Go drive fans to sporting events?"Should sports organizations go with Pokemon-style augmented reality?" Check out the article here. Do you think augmented reality (AR) experiences would driv...
Sep 1, 2016Do the best MLB ballpark promotions increase fan loyalty?Ranking the Best of the 2016 MLB Ballpark Promotions Check out the article here. Do you think a Star Wars night engages active fans, inactive fans or variety...
Aug 31, 2016Virtual reality experiences and brand engagementMinnesota Vikings New Stadium Includes High-Tech Fan Experience with Virtual Reality Activities Check out the article here. Do you think virtual reality expe...
Aug 22, 2016Chipotle vs. Sports – Why do many sports teams profit despite poor performance?Check out the article: “Chipotle, Still Suffering as Sales Slide Again, Sees Hope in Rewards 'Success to Us Is Getting All of the Sales Back,' CFO Says” In ...
Aug 22, 2016NFL Jersey Sales & Fan Identification“This NFL rookie hasn’t played in a single game, but his jersey is already the best-selling in the league” Check out the article here: http://www.aol.com/art...
