First, read Chapter 11: Technology and Online Retailing. Then, check out the article, “NFL TV Ratings: Why People (Won’t) Watch.” The...

First, read Chapter 9: Managing the Sportscape. Then, read these articles: NEC’s NeoFace Technology Creates Unique Fan Experience...

Photo by Jamie Ramsey/https://ramsey.mlblogs.com/ First, read Chapter 8: Promotional Incentives for Sports and Entertainment. Then check...

Photo credit L.A. Times Check out the article: Chargers’ low ticket prices for new stadium say something about their footing in L.A. We...

First, read Chapter 6: Foundations for Setting Ticket Prices. Check out the article here: Miami Marlins Barely Drew More Fans This Year...

Check out the article: Ticketing strategies that work What are the four deleterious effects of unused season tickets for a franchise? How...

Check out the article: “Field of digital dreams: Why MLB is betting its future on big data, Wi-Fi, apps, and AR.” While the MLB maintains...

Read the article here. The article focuses on many ways that MLB teams are using social CRM to get information out to fans and receive...

Check out the article here. Do you think a Star Wars night at the ballpark engages active fans, inactive fans or variety-seekers? Which...

First, read Chapter 1 of Team Sports Marketing. Then, read the article here. The article states: This year’s Heisman House campaign will...

Check out the articles here: http://www.zdnet.com/article/intels-drone-light-show-at-super-bowl-will-lead-to-more-business-use/...

Check out the article here. 1. Why do fans like Dennis and Kathy spend so much time, money, energy – even giving up a night’s sleep...

Some good questions to ask before suing season ticket holders Check out the article here. 1. Based on the model of league attendance...

“The Top 4 Sports Tech Investments for 2017” Check out the article here. We see from the article that data tracking both on and off the...

"Should sports organizations go with Pokemon-style augmented reality?" Check out the article here. Do you think augmented reality (AR)...

Ranking the Best of the 2016 MLB Ballpark Promotions Check out the article here. Do you think a Star Wars night engages active fans,...

Minnesota Vikings New Stadium Includes High-Tech Fan Experience with Virtual Reality Activities Check out the article here. Do you think...

Check out the article: “Chipotle, Still Suffering as Sales Slide Again, Sees Hope in Rewards 'Success to Us Is Getting All of the Sales...

“This NFL rookie hasn’t played in a single game, but his jersey is already the best-selling in the league” Check out the article here:...