Read the article here.
The article focuses on many ways that MLB teams are using social CRM to get information out to fans and receive feedback about events, though they don’t mention anything about gathering predictive or descriptive fan data. How would a team blog, Twitter, or Facebook page gather this kind of data from its users? What kinds of questions do they need to ask to get the data they need?
What does income tell us about the kinds of tickets fans buy? Childrens’ ages? Vicinity to the sports complex? Why might these be good things to collect as part of the team’s data strategy?
How would knowing a fan’s passion level help marketing teams reach their fans with effective offers or campaigns?
These questions relate to Chapter 3: Customer Relationship Management.