Connect

with Kirk Wakefield, the author of Team Sports Marketing, by emailLinkedIn, Twitter (@kirkwakefield), or phone (254.710.4267).

with Whitney Hancock, Marketing Manager of Team Sports Marketing, by email, LinkedIn, or Twitter (@SportMkTextbook).

Review

Kirk Wakefield's academic bio here.

Engage

Now accepting properties as members of our research community to capture Partnership Lift Metrics. Please visit: www.wakefieldresearchpartners.com

 

Partnership lift is the percentage increase in brand KPI's (regard, relevance, differentiation, trust, preference, usage and brand-supportive actions) among fans reached by the property's assets compared to those not reached.

Partners and Credit

We are currently creating an updated list of our partners.

Check back soon!