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with Kirk Wakefield, the author of Team Sports Marketing, by emailLinkedIn, Twitter (@kirkwakefield), or phone (254.710.4267).

with Whitney Hancock, Marketing Manager of Team Sports Marketing, by email, LinkedIn, Twitter (@SportMkTextbook), or phone (254.315.4400).


Kirk Wakefield's academic bio here.



Now accepting properties as members of our research community to capture Partnership Lift Metrics. Please visit:


Partnership lift is the percentage increase in brand KPI's (regard, relevance, differentiation, trust, preference, usage and brand-supportive actions) among fans reached by the property's assets compared to those not reached.


Partner Universities

These universities use Team Sports Marketing in the classroom:
Baylor University, Texas A&M, University of Texas, University of Houston, Ohio State University, Virginia Commonwealth University, University of Kentucky, University of North Carolina, University of Louisville, University of North Florida, University of South Florida, Siena College,University of Tulsa, University of Memphis, Samford University, Mount St. Mary's, University of Massachusetts, University of Tennessee, University of Iowa, Coker, University of Minnesota-Morris, University of San Francisco, Mercer University, Western University (Canada), and Nichols College

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