Connect

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with Kirk Wakefield, the author of Team Sports Marketing, by email, LinkedIn, or X @kirkwakefield.

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with Alyssa Marak, Marketing Manager of Team Sports Marketing by email, 

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Review

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Kirk Wakefield's bio here.

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Engage

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Sports & entertainment properties & brand partners may join our research community to capture partnership lift and return on assets. For this and more please visit: www.wakefield.global.

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Partnership lift is the percentage increase in brand KPI's (regard, relevance, differentiation, trust, preference, usage and brand-supportive actions) among fans reached by the property's assets compared to those not reached.