with Kirk Wakefield, the author of Team Sports Marketing, by emailLinkedIn, Twitter (@kirkwakefield), or phone (254.710.4267).

with Whitney Hancock, Marketing Manager of Team Sports Marketing, by email, LinkedIn, Twitter (@SportMkTextbook), or phone (254.315.4400).


Kirk Wakefield's academic bio here.



Now accepting properties as members of our research community to capture Partnership Lift Metrics. Please visit:


Partnership lift is the percentage increase in brand KPI's (regard, relevance, differentiation, trust, preference, usage and brand-supportive actions) among fans reached by the property's assets compared to those not reached.

Partners and Credit

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