“Walk in like you own the stadium”: How facial recognition could enhance fan experience

First, read Chapter 9: Managing the Sportscape.

Then, read these articles: NEC’s NeoFace Technology Creates Unique Fan Experience

and With Stadium Facial Recognition, The Fan Experience is #1

1. According to the two articles, how is FC Dallas hoping to enhance the sportscape using biometric facial recognition?

2. Key #3 from Chapter 9 states that high-tech customer service is the goal for effective customer management. How could facial recognition be used to make season ticket holders feel like VIPs on game day?

3. How could facial recognition work with an in-game app to help improve or enhance the 10 most important sportscape factors?