A Freshly Take On Football Sponsorships: Focus On Progress And People

The shifting sponsorship landscape coming out of the pandemic finds CMOs focused on measurable changes in the hearts, minds, bodies and even the souls of fans to assure brand-fit with emerging lifestyles. Case in point, Freshly, the chef-prepared meal delivery service, launched an innovative sports partnership with the Baltimore Ravens to integrate the brand into how both Ravens staff and fans think, feel, and go about the way they consume food on a daily basis.

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