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What is Sports Marketing?
1: Introduction to TSM
2: Fan Identification & Passion
3: Customer Relationship Management
4: Data Analytics
5: Selling Season Tickets
6: Setting Ticket Prices
7: Setting Prices for Sports & Enterta..
8: Promotional Incentives
9: Managing the Sportscape
10: Moving Merchandise
11: Technology & Online Retailing
12: Promotion Campaigns
New Chapters!
13: Why Sponsorships Work
14: Selling Partnerships
15: Passion Transfer & ROI
Classic Chapters
O13: Affinity Transfer Model
O14: Affinity Transfer & ROI
O15: Selling Partnerships
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