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Oct 20, 2016

Sports & Entertainment: Selling more than just tickets

Cubs Resale Tickets Averaging $750 Check out the article here. How do fantasies, feelings, fun and friends influence willingness to pay f...

Oct 1, 2016

How millennials are changing the game for ticket selling

“Millennials put ticket strategies to test” Check out the article here. What aspects of sporting events do millennials value more than pr...

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Sports Marketing articles

Copy of Copy of Black and Yellow Paper B

articles

Return On Generosity (ROG): New Metrics For A New Generation Of Sports Fans

Sponsors Take Heart: Sports Teams Will Reach Fans With Or Without Attendance

Shift In Consumer Spending Brings New Sports Sponsorship Opportunities

Women Blazers Podcast: Breaking Barriers in the Sports Industry

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