“Millennials put ticket strategies to test”
Check out the article here.
What aspects of sporting events do millennials value more than previous generations?
There are barriers that keep millennials (ages 18-35) from attending sporting events, as well as incentives. What are these?
How are sports organizations changing the ticketing and in-venue experience to meet the values and demands of millennials? What can they do better?
How do Ballpark or the Orlando Magic’s Fall Fast Break Pass reduce psychic costs for millennials? What does their success tell you about what millennials value?
The article states that season ticket purchases have increased with millennials due to discounted tickets and flexible billing plans. What can sports organizations do in the off-season to reduce churn within this group of buyers?