Is your CRM team gathering the right type of fan data?
Read the article here. The article focuses on many ways that MLB teams are using social CRM to get information out to fans and receive feedback about events, though they don’t mention anything about gathering predictive or descriptive fan data. How would a team blog, Twitter, or Facebook page gather this kind of data from its users? What kinds of questions do they need to ask to get the data they need? What does income tell us about the kinds of tickets fans buy? Childrens’ a