“This NFL rookie hasn’t played in a single game, but his jersey is already the best-selling in the league”
What are the qualities of sports consumers that differ from consumers of generic products and services?
What is fan identification, and how does it play a role in the sales of Elliot's jersey?
What does a fan gain from identifying him/herself with a team?
This article is a prime example of how fanaticism and passion affect buying behaviors. Is it possible for generic product and service companies to achieve this with their customers? What companies outside of the sports realm have achieved passion, loyalty, and other fan behavior with their customers?
For instructors: These questions relate to the introductory chapter, "What is Sports Marketing?" John Hannah Womens Jersey