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Sports Marketing Textbook
Looking for a sports marketing book?
Team Sports Marketing is a sports marketing text containing material appropriate for high school, college, and graduate level courses in sports and entertainment. The book is written from a perspective of those seeking future careers in the field, as well as those working in the field of sports & entertainment. Academics and practitioners can appreciate the usefulness of a text based on marketing theory & research and extensive experience in the field. Students will enjoy the creative writing style aimed at their understanding and retaining the material.
Here are some quotes we are not making up:
Team Sports Marketing is the best book I’ve found that covers in depth what teams really need to do, from beginning to end, to sell and market the team. ~Bill Boyce, President (previouusly), Texas Legends (Dallas Mavericks)
Team Sports Marketing sets the standard for sport marketing literature by providing a good overview of both basic and detailed sport marketing concepts and how they are applied to the sport product. With clear and concise real world examples based on extensive research, this book delivers a quality instructional and practical guide for both students in sport marketing as well as the serious sport manager. ~ David Peart, General Manager, Root Sports
Team Sports Marketing represents the cutting edge in sports marketing knowledge and practice. Kirk's extensive experience with professional sports teams at all levels and all types, coupled with well-founded theory and research, makes this a perfect book for sports marketing classes everywhere. ~ Scott Kelley, Professor of Marketing and Director of the UK Center for Sports Marketing, University of Kentucky
You're putting the book online? Wow, you are doing some awesome stuff! ~ Gregg Bennett, Director, Center for Sport Management Research and Education, Texas A&M University
Team Sports Marketing was originally published in hard-copy form in 2006. You may still buy it here.
Interact. In this revision, all chapter content is updated annually so instructors, students, and managers receive the latest best practices and insights into sports & entertainment marketing. The interactive nature of the online community allows professors and professionals to offer input to the materials and insights available on the site. Students and professors may make comments on each chapter. Since today's learners always have their iPhone, iPad, or other mobile device in hand, the book is available 24/7.
Go Green. In an ecological and economic sense, you and your students save green using Team Sports Marketing in the classroom. First, no trees were killed in the production of this website. Second, the student subscription rate of $25 for six months offers great value compared to quickly out-dated hard copy textbooks. For those wanting a lifetime subscription, the $100 subscription still compares favorably with hard copy texts.
Contribute. Your work may already be cited in Team Sports Marketing. If not, we are always looking for published empirical studies that would add to our understanding! Please submit the citation reference, a PDF or link to the article, and your suggestion of where it fits to The Author.
Partner Benefits. Subscribers to Team Sports Marketing may also want to use relevant articles posted to the Baylor S3 Report, as well as our Facebook page, where we frequently post on the lighter side of sports. Visit the Sportstalk page to access recent relevant news articles for classroom discussion. The Baylor S3 Report offers insights from sports executives on these topics:
Sponsorships
Ticket Sales
Sales Management
Interactive/Social Media
Research Insights
Career Management
Preview. Instructors or organizational buyers wishing to review the text may email The Author for free access to the text and instructor's materials. For each chapter, Team Sports Marketing includes (a) PowerPoint slides containing class exercises and discussion (b) list of key terms & chapter essay question, and (c) multiple choice test bank questions.
The text begins with, What is sports marketing? to give a basic understanding of sports marketing. An overview of each section of the book can also be viewed for each of the sections in the text: The Fan, Marketing Management, and Sponsorships. The Marketing Management section contains the majority of the chapters–and that overview page contains an overview of each of these chapters. To read more you may subscribe to gain access.
Credit. Many of the ideas and content in this text can be credited to learning from the best, our advisory board members of Baylor's Sports Sponsorship & Sales program:
TEAMS (Executives on advisory board)
MLBAM: Dinn Mann
LA FC: Corey Breton
San Jose Sharks: Flavil Hampsten
Dallas Mavericks: George Killebrew, George Prokos, Rob Erwin
Houston Rockets: Gretchen Shierr, Cody Haynes
Dallas Stars:Matt Bowman
Orlando Magic: Jay Riola
San Antonio Spurs: Frank Miceli, Lawrence Payne, Joe Clark, Tim Salier
Sixers/Devils: Jake Reynolds, Brian Norman
C-USA: Drew Mitchell
Houston Astros: Jason Howard
Chicago Cubs: Colin Faulkner
San Diego Padres: Eric McKenzie
American Airlines: Andrew Silverman
Frisco RoughRiders: Bill Goren, Scott Burchett
Texas Rangers: Paige Farragut
Dallas Cowboys: Robin Woith, Jason Koettel
Denver Broncos: Chris Faulkner
Houston Texans: Greg Grissom, Derek Beeman
Miami Heat: John Vidalin
Tampa Bay Buccaneers: Ben Milsom
Circuit of the Americas:Bryan Kraham
Portland Trail Blazers: Chris McGowan, Tyler Howell, Joe Issee
LA Kings/Galaxy: Kelly Cheeseman
Root Sports: David Peart
FC Dallas: Kris Katseanes
Houston Dynamo: Brett Zalaski, Shawn McIntosh
Homestead Miami Speedway: Shawn McGee
Shell Houston Open: Tommy Wright
Vegas Golden Knights: Todd Pollock, Chase Jolesch
CORPORATIONS (Executive, Company, Category)
Dan Migala, Property Consulting Group
Eric Fernandez, SportsDesk Media, Interactive Media
Bill Moseley, AT&T, Telecom
Lynda Carrier Metz, Pizza Hut, Restaurants
Bill Spicer, Dr Pepper/Snapple Group, Soft Drink/Bottled Water
Kelly Roddy, Focus Brands (Schlotsky’s, Cinnabon, Carvel), FSR
Mary Hyink, Fox Sports, Media
John Dillon, Denny’s, Full-Service Restaurant
Geoff Lester, StubHub
Tami T. Walker, Phillips 66
Patrick Ryan, Eventellect
Derek Blake, La Quinta Inns & Suites
And many, many more friends in sports & entertainment!