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Shift In Consumer Spending Brings New Sports Sponsorship Opportunities

Traditional big sponsorship spenders among airlines, quick service restaurants, automakers, sports apparel and hotels have felt the economic punch of the pandemic. With some sponsors seeking relief or opting out of deals, properties must look for new business elsewhere in hopes of sustaining revenue.

Where to look? We first look where consumers are spending money, then we look at where they’ve been spending their time, and then we follow the money—noting which relevant stock prices have soared over the past quarter.


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