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Can Fans Recall NFL, NBA And MLB Sponsors? Data Show Brands May Want To Reconsider Strategy

Is the impact of an official league deal worth the investment? Do league sponsors stick in the minds of its passionate fans or get lost in the brand name shuffle? Since nothing has been in play for the last 60 days, now is the perfect time to figure out a baseline for fan recall of sponsorships.

Check out the article by Dr. W at Forbes SportsMoney.


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