How did Joe Burrow & Ed Orgeron help LSU achieve brand differentiation and esteem?

These questions relate to Chapter 1: Intro to Team Sports Marketing.

1. The 2019 College Football National Championship between LSU and Clemson pulled in more viewers (25.6 million total) than last year's championship game. Who provides marketers with broadcast media ratings and audience data?

2. According to this article on LSU, or your knowledge as a college football fan, why do you think the game pulled in such high viewership? Use terms from Chapter 1 in your answer.

3. How has LSU achieved brand differentiation, brand knowledge, and brand esteem?