Why Home Team Fans Are So Valuable To Sponsors
- Team Sports Marketing
- Jul 15, 2021
- 1 min read
With over $68 billion invested in sponsorshipslast year and the signing of record NBA (estimated to be $75 billion) and NFL ($110 billion) media deals, has the world gone mad? Or are fans of the home teams in sports really worth more to advertisers than other audiences?
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