Why Do Sponsors Love Sports Fans? Gambling, Sharing Opinions And Buying From Ads

Fans who watch most or almost all of their favorite team’s games are just different from everyone else. And in a very good way when it comes to brands who market through sports.

YouGov conducted a large-scale study of thousands of fans who watch most or almost every MLB, NBA, or NHL game played by their favorite teams. Comparing these fans to the national population reveals significant differences that help explain why brands flock to sports sponsorships and programming.

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