Thanks To Coronavirus, Expect Ratings For Live Sports Broadcasts To Set Records

The coronavirus stopped live sports, but it’s also pumping up excitement from pent-up demand for sports like never before. According to a national poll by PSB Research this past week (May 20, 2020), Americans are five times as likely to be interested or excited about the return of live sports as bored by the prospects. Among fans of the NFL, the NBA, MLB, the NHL or the PGA/LPGA tour, that number shoots to seven and a half times compared with non-fans.


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