Sponsors Take Heart: Sports Teams Will Reach Fans With Or Without Attendance

Teams and brands are concerned about sponsorship value if fans cannot or do not attend this season. If fans can’t attend games, does it mean teams won’t reach them as much or as effectively?

Venue-based channels of communication are vital to partnerships. That’s why attendance is so important, not only for gate revenue, but for sponsorship revenue. However, attendance is just one way—one channel—sponsors reach fans. If fans can’t get in the stands, they will just change the channel to follow the team.


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