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Return On Generosity (ROG): New Metrics For A New Generation Of Sports Fans

The move by the Minnesota Timberwolves to find a patch sponsor that is “an agent of change for social advancement” is bound to be the first of many teams aligning with socially and culturally aware brands. The good news is we now live in a time where this makes good moral and financial sense.

Why? Because Americans value generous, purpose-driven brands.


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