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TEAM SPORTS
MARKETING

an online sports marketing textbook

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Apr 8, 2020

What Athletic Departments And NFL Teams Need To Know Now About Football Fans

Apr 8, 2020

Evidence From The Internet: How The Pandemic Sparks Sports Fans On Twitter

Mar 29, 2020

Which Sport Fans Are The Best At Flattening The Curve?

Mar 29, 2020

How Are Sports Fans Taking The Coronavirus Cancellations?

Jan 20, 2020

How did Joe Burrow & Ed Orgeron help LSU achieve brand differentiation and esteem?

Nov 14, 2018

Fluid, Innovative, & Fun: How to keep your team relevant in a world of entertainment options

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SPORTS MARKETING ARTICLES

Recent Articles by TSM Author

A Freshly Take On Football Sponsorships: Focus On Progress And People

Why Brands Love Sports: Fans Are Innovative, Progressive, Social, Upscale And Diverse

Why Do Sponsors Love Sports Fans? Gambling, Sharing Opinions And Buying From Ads

Why Home Team Fans Are So Valuable To Sponsors

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Women Blazers in Sports
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Baylor University S3
Fox Sports University
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Sponsorship/Analytics

IEG/Sponsorship.com
Wakefield Research Partners
PSB Research

TEAM SPORTS MARKETING

an online sports marketing textbook

SPORTS MARKETING ARTICLES

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Recent Articles by TSM Author

A Freshly Take On Football Sponsorships: Focus On Progress And People

Why Brands Love Sports: Fans Are Innovative, Progressive, Social, Upscale And Diverse

Why Do Sponsors Love Sports Fans? Gambling, Sharing Opinions And Buying From Ads

Why Home Team Fans Are So Valuable To Sponsors

Podcasts

​

HOT

​

Sponsorship/Analytics

​

TEAM SPORTS
MARKETING