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    • What is Sports Marketing?
    • 1: Introduction to TSM
    • 2: Fan Identification & Passion
    • 3: Customer Relationship Management
    • 4: Data Analytics
    • 5: Selling Season Tickets
    • 6: Setting Ticket Prices
    • 7: Setting Prices for Sports & Enterta..
    • 8: Promotional Incentives
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    • 12: Promotion Campaigns
    • 13: Why Sponsorships Work
    • 14: Selling Partnerships
    • 15: Passion Transfer & ROI

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    PODCASTS

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    Recent Articles by TSM Author

    Why Conservatives And Liberals Should Green Light “Green” Sports And Entertainment Venues

    Why Conservatives And Liberals Should Green Light “Green” Sports And Entertainment Venues

    PepsiCo Partnerships Play The Long Game To Inspire Women In Sports

    PepsiCo Partnerships Play The Long Game To Inspire Women In Sports

    A Freshly Take On Football Sponsorships: Focus On Progress And People

    A Freshly Take On Football Sponsorships: Focus On Progress And People

    Why Brands Love Sports: Fans Are Innovative, Progressive, Social, Upscale And Diverse

    Why Brands Love Sports: Fans Are Innovative, Progressive, Social, Upscale And Diverse

    Podcasts

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