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    • What is Sports Marketing?
    • 1: Introduction to TSM
    • 2: Fan Identification & Passion
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    • 6: Setting Ticket Prices
    • 7: Setting Prices for Sports & Enterta..
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    • 12: Promotion Campaigns
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    • 14: Selling Partnerships
    • 15: Passion Transfer & ROI
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    Recent Articles by TSM Author

    A Freshly Take On Football Sponsorships: Focus On Progress And People

    A Freshly Take On Football Sponsorships: Focus On Progress And People

    Why Brands Love Sports: Fans Are Innovative, Progressive, Social, Upscale And Diverse

    Why Brands Love Sports: Fans Are Innovative, Progressive, Social, Upscale And Diverse

    Why Do Sponsors Love Sports Fans? Gambling, Sharing Opinions And Buying From Ads

    Why Do Sponsors Love Sports Fans? Gambling, Sharing Opinions And Buying From Ads

    Why Home Team Fans Are So Valuable To Sponsors

    Why Home Team Fans Are So Valuable To Sponsors

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