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    • What is Sports Marketing?
    • 1: Introduction to TSM
    • 2: Fan Identification & Passion
    • 3: Customer Relationship Management
    • 4: Data Analytics
    • 5: Selling Season Tickets
    • 6: Setting Ticket Prices
    • 7: Setting Prices for Sports & Enterta..
    • 8: Promotional Incentives
    • 9: Managing the Sportscape
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    • 11: Technology & Online Retailing
    • 12: Promotion Campaigns
    • 13: Why Sponsorships Work
    • 14: Selling Partnerships
    • 15: Passion Transfer & ROI

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    PODCASTS

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    Recent Articles by TSM Author

    A Freshly Take On Football Sponsorships: Focus On Progress And People

    A Freshly Take On Football Sponsorships: Focus On Progress And People

    Why Brands Love Sports: Fans Are Innovative, Progressive, Social, Upscale And Diverse

    Why Brands Love Sports: Fans Are Innovative, Progressive, Social, Upscale And Diverse

    Why Do Sponsors Love Sports Fans? Gambling, Sharing Opinions And Buying From Ads

    Why Do Sponsors Love Sports Fans? Gambling, Sharing Opinions And Buying From Ads

    Why Home Team Fans Are So Valuable To Sponsors

    Why Home Team Fans Are So Valuable To Sponsors

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