Team Applications Guide

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Team Applications Guide (TAG)
Application exercises for each major concept is provided for each chapter. Understanding that we learn by seeing, listening, discussing, and doing, the TAG materials use a variety of approaches to communicate the concepts of Team Sports Marketing. Click the chapters below for the TAG exercises.

Each TAG unit covers the major concepts for the chapter using an experiential learning approach that drives home the core concepts while providing entertaining and interesting applications in sports marketing. Key concepts are defined on the slides and class exercises let the learners drive the energy in the instruction time.

 
 

 
Chapter 1  
Chapter 2* Outside Assignment
Chapter 3  
Chapter 4  
Chapter 5  
Chapter 6  
Chapter 7*  
Chapter 8a  
Chapter 8b  
Chapter 9*  
Chapter 10  
Chapter 11*  
Chapter 12  
 

 

*IMPORTANT: Contains outside assignment for the professor and/or students to prepare prior to class discussion.
 
 
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